Oct 7, 2020 | Remote Management, Technology, Web Development
Yes. That is my home office. (6) 27 Inch monitors each with a dedicated use and a big screen for monitoring real time analytics (or keeping up with my favorite teams on the weekend). A top of the line speaker system as well because who doesn’t work better with...
Jun 17, 2020 | Brand Protection, SEO, Technology, Web Development
Google’s Page Experience announcement should be on every company’s radar. Procrastination will result in loss of traffic when this change rolls out. Those that are prepared may see a nice advantage for a period of time and move their program significant...
Apr 20, 2020 | Remote Management
Over the last 25 years I have managed remote teams distributed geographically all around the globe. Early on in my career I embraced remote employees as I was recruiting talent in Northern California in startups competing against significantly larger companies....
Mar 24, 2020 | Brand Protection, Paid Search, SEO
Given the current situation with the US on lock down and the whole world essentially combating the virus, the level of sensitivity has escalated significantly. In my prior military role I automated supply chain management for medical supplies and equipment. I worked...
Mar 1, 2020 | Paid Search
Easily you can find a hundred books on Amazon outlining how you can get rich quick with Google AdWords. While there may have been a period of time where Google was gaining adoption where that statement may be true, it is not an easy task today. The competition that...
Feb 28, 2020 | Affiliate Management, SEO
One of the little known secrets of search engine optimization is leveraging affiliates. Affiliates work day in and day out providing information about your brand and products and attach hyperlinks that direct traffic to your website. While the benefit is not as good...
Feb 26, 2020 | SEO, Technology, Web Development
Platform migrations are always a risky activity. Do I have the technical resources I need? Do I need to worry about the impact to my marketing channels? Are there best practices to follow? There are a ton of questions and you are right to seek the answers to each and...
Feb 22, 2020 | SEO, Technology, Web Development
The reality in the development world today is that SEO counts. If you are seeking to increase your marketability as a web developer, engineer, and or architect you better learn the fine points of search engine optimization. The website platforms of tomorrow will...
Feb 22, 2020 | Affiliate Management
AmWay, Avon, and MaryKay are just a handful of companies that have a model that relies on sales representatives or associates for the sale and marketing of their products. Each of these companies has been around for years using the model successfully. In the online...
Feb 15, 2020 | Paid Search, SEO
Far too often SEO and Paid Search personnel are not working as a team and are actually in a competitive state. This may work in the short-term, but over time the competition increases expense for the company and reduces the overall traffic and conversion. A strong...
Feb 5, 2020 | Affiliate Management
Affiliate programs are basically the cyber way of creating sales representatives for your business. Startup websites can rapidly grow their traffic and sales through the use of an affiliate program. At the heart of an affiliate program is the affiliate network....
Feb 3, 2020 | Paid Search
Paid Search managers are always under the gun to bring more traffic and more revenue, but there is always a budget involved. Out of all of the marketing channels Paid Search is one of the most challenging. Keywords that are performing well this week may perform poorly...
Feb 2, 2020 | Web Development
Open Source software is an excellent way to create a new web presence. Typically with Open Source software you will save money, decrease time to launch, and can take advantage of a large community devoted to working with Open Source platforms. For readers who are new...
Jan 25, 2020 | Technology, Web Development
Regardless of how much you may spend on the development of a website there are a few basic rules of engagement you will want to follow with any firm and or contractor working with your website. Without a doubt the highest risk in setting up a website contract is...
