Digital Shield

A single bad PR day should not interrupt business growth. Digital Shield is a transformative service that provides sustainable growth by creating synergies between core brand protection and SEO activities that are typically functioning in isolation. How do these all work together to drive brand protection and growth? Below we break out how we work with each of these activities to maximize their contribution.

Privacy GDPR/CCPA

Privacy is top of mind for both consumers and the search engines. Google has taken steps on their own platforms to protect the privacy of their customers as well as their security. With new laws in California and existing laws in the EU, search engines will begin to favor privacy positive websites. Our customer led SEO approach is applied to not only guide you through the compliance, but ensure that you receive credit from both your customers and the search engines in the process. Full strategy around compliance, assistance in the process, and or just working with your team or partners to ensure it is leveraged in your overall brand and customer protection plan is our expertise.

SEO

Very few agencies can claim the successes sitejet can claim with our clients across some of the most competitive industries online. Our success has always been based in using our proprietary approach to leverage the entire company’s activities to improve their online visibility. Customer led is our approach and our goals in order are protect the brand, enhance the brand, and build the brand. Visibility without protection is a short-term gain. We build sustainable programs. Check out our SEO services page for detailed information.

Content Marketing/PR

Content Marketing and Public Relations are key components of a mature SEO program, and critical components of an advanced brand protection plan. Our goal is not to take over these functions within your organization even though we can provide services as needed. At sitejet we work with your teams to maximize these activities to amplify the power they possess in driving both SEO and Brand Protection. To put it simple, we work with you to take credit for what you are doing for your customers and the communities you serve while providing you with a powerful tool to be used should a negative PR event occur. As the scouts say “be prepared”, and most companies are reactive where a proactive approach pays for itself.

Accessibility (ADA Compliance)

Aside from the increase in ADA Compliance lawsuits, serving the customer regardless of disabilities that may impair their ability to fully experience your website is our goal. Most SEO agencies will tell you that accessibility is important for SEO. The reality is Google takes ADA Compliance very seriously and they do not want to refer customers to websites that are not serving individuals of all needs.

We can assist in the compliance project, and we can also assist in maximizing accessibility activities to drive brand protection and SEO. Google has announced a service for audibly reading websites. How we provide detail to screen readers and position audio experiences will determine how much participation we have in new services or existing Google Home and Alexa experiences. Eliminate business risk, serve all customers better, strengthen brand positioning for content that is extracted and presented online external to your website, and watch the search engines reward you for doing the right thing for your customers.

Domain Strategy

UDRP complaints alone cost approximately $10,000 to file. The process is slow and meanwhile your brand may be exposed. The personnel at sitejet have worked with iconic brands to secure domains that create a business risk and potential expense to recover, and identify domains that can help defend against easy entry into your market. Controlling the narrative around your brand starts with controlling the use of your brand online. We can assist with monitoring for trademark infringement at the domain level and we have experience working directly with legal teams to quickly resolve unauthorized uses of your trademarks. A single typo domain can be leveraged to deliver Malware and or used for Phishing Scams when those domains should be capturing the typo traffic and routing it appropriately to your website.

Website Security

Brands that are involved in a disclosure of customer information be it personally identifiable information, financial information, and or medical information have a massive hill to climb to return to a position of trust. Browsers are now alerting customers when they visit websites where recent breaches have occurred. A second set of eyes or a first set of eyes to ensure website security best practices are being applied, and appropriate documentation is available to pass audits is guidance we are happy to provide. Protecting your brand is simply not possible without protecting your customers first.

We have handled full disclosures at levels where the Secret Service were involved and to the level of handling all communication routed and approved by internal marketing and legal teams. How you respond to a security event can determine whether you survive or thrive once the event has been resolved.