Given the current situation with the US on lock down and the whole world essentially combating the virus, the level of sensitivity has escalated significantly. In my prior military role I automated supply chain management for medical supplies and equipment. I worked...
Easily you can find a hundred books on Amazon outlining how you can get rich quick with Google AdWords. While there may have been a period of time where Google was gaining adoption where that statement may be true, it is not an easy task today. The competition that...
Far too often SEO and Paid Search personnel are not working as a team and are actually in a competitive state. This may work in the short-term, but over time the competition increases expense for the company and reduces the overall traffic and conversion. A strong...
Paid Search managers are always under the gun to bring more traffic and more revenue, but there is always a budget involved. Out of all of the marketing channels Paid Search is one of the most challenging. Keywords that are performing well this week may perform poorly...
