Google’s Page Experience announcement should be on every company’s radar. Procrastination will result in loss of traffic when this change rolls out. Those that are prepared may see a nice advantage for a period of time and move their program significant...
Google rarely provides the SEO community with significant advanced notice of an impending change to their algorithm. Events such as mobile friendly where advanced notice was provided proved to be a significant impact for website owners that were not prepared, and a...
Given the current situation with the US on lock down and the whole world essentially combating the virus, the level of sensitivity has escalated significantly. In my prior military role I automated supply chain management for medical supplies and equipment. I worked...
One of the little known secrets of search engine optimization is leveraging affiliates. Affiliates work day in and day out providing information about your brand and products and attach hyperlinks that direct traffic to your website. While the benefit is not as good...
Platform migrations are always a risky activity. Do I have the technical resources I need? Do I need to worry about the impact to my marketing channels? Are there best practices to follow? There are a ton of questions and you are right to seek the answers to each and...
The reality in the development world today is that SEO counts. If you are seeking to increase your marketability as a web developer, engineer, and or architect you better learn the fine points of search engine optimization. The website platforms of tomorrow will...
Far too often SEO and Paid Search personnel are not working as a team and are actually in a competitive state. This may work in the short-term, but over time the competition increases expense for the company and reduces the overall traffic and conversion. A strong...
