KPI Reporting and Training
For every aspect of digital there are KPIs (Key Performance Indicators) that are critical to measuring the performance of that function. The most common issue we encounter during our consulting engagements is the lack of coordination of KPIs. For example, the merchandisers may own the conversion rate metric for an eCommerce website. This is very common. Conversion rate though relies on other KPIs that exist in other departments. The conversion rate is also a dependency for ROAS metrics the marketers are held to in their roles. Technology managing page load time, response, time, top of fold, meaningful paint, and full DOM interactive metrics are critical to the marketers and the merchandisers. Our team can work with your teams on how these overlap KPIs impact each department and which KPIs are critical per department. We can also provide insight into the frequency of review and of course review current KPIs and work with the team on the actions and decisions each KPI is driving.