Training

One of the most enjoyable services we offer is training. Companies that invest in employee training and growth have significantly higher retention. In all of the companies we have worked with and for, during the tough economic periods sometimes all you could afford to offer was professional growth in the form of training. As the economy recovered we were able to recognize the growth and reward the employees who remained loyal to the company. Hiring youth to gain fresh perspectives comes with the commitment of providing professional development if you want to maximize the value of the employee. Our team can provide training in nearly every aspect of digital. If we do not have the expertise on staff, we can connect you with an expert in the area required.

Full Onsite and Remote Digital Training

Many of our clients bring us in once a quarter to conduct training. We typically select a topic that is relevant to a current challenge the technology or marketing team is facing and we spend a day onsite assisting in solving the problem while providing expert level training to the personnel. In other cases we are assigned as mentors to newly hired employees for a period of time to bring the employee up to the desired level of competency and then we become a resource to reach out to ongoing. Business located in areas where recruiting digital personnel is difficult can fill their gaps in expertise with our training and mentoring services.

Affiliate Management Training

Affiliates are a powerful tool for quickly bringing traffic and customers to your website. Individuals with expert level experience in terms of writing policies, recruiting affiliates to the program, managing offenders, and controlling cost are a rare find. Out of all of the digital marketing channels it is far more common for affiliate management to be outsourced due to the inability to recruit internally. Our team can work with your internal hire on all aspects of managing a program regardless if they are managing an outsourced partner or managing their affiliate program in house.

SEO Entire Team Training

The biggest fallacy in SEO is that your SEO team is competing against your competitor’s SEO team or your SEO consultants are competing against your competitor’s consultants. This is absolutely not true. A mature SEO program is your organization competing against your competitor’s organization. Our SEO training spans across technology, UX, merchandising, copy writing, PR, and digital marketing channels. We provide this training onsite or remote and we work with each team to identify current processes and where SEO can be embedded to add value without process overhead.

KPI Reporting and Training

For every aspect of digital there are KPIs (Key Performance Indicators) that are critical to measuring the performance of that function. The most common issue we encounter during our consulting engagements is the lack of coordination of KPIs. For example, the merchandisers may own the conversion rate metric for an eCommerce website. This is very common. Conversion rate though relies on other KPIs that exist in other departments. The conversion rate is also a dependency for ROAS metrics the marketers are held to in their roles. Technology managing page load time, response, time, top of fold, meaningful paint, and full DOM interactive metrics are critical to the marketers and the merchandisers. Our team can work with your teams on how these overlap KPIs impact each department and which KPIs are critical per department. We can also provide insight into the frequency of review and of course review current KPIs and work with the team on the actions and decisions each KPI is driving.

If We Do It — We Train It

Our goal at sitejet is to be the resource you turn to for driving business growth. Our combination of support and training is what sets us apart in terms of how we positively impact your organization. Many agencies benefit directly from managing programs on your behalf and yes there is a benefit for the company in this model. Training internal personnel and lifting the knowledge of all employees full-time or contract is exponentially more valuable. These engagements give you the personnel you need to get over multiple revenue humps…not just the current hump you are facing.