Paid Search & PLAs

Acquiring customers with the right return on ad spend is essential to building a profitable marketing mix. Unlike most agencies, sitejet leverages Paid Search and SEO together regardless if we are managing one, both, or simply performing an audit of the programs. We spend the time to fully understand your business, how your competitors are operating in the SERP, and put together a strategy that exceeds the ROAS targets agreed upon. Read more about the services we offer below.

Google AdWords Management and Setup

Google AdWords and PLAs are an abundant source for acquiring new customers. A well-managed program can be utilized to refine marketing messages in other channels as well as define trigger words that resonate with your target customers. Our team can assist with the setup and management of campaigns and align to your budget and required ROAS (return on ad spend).

Team members from sitejet are all trained on how to create synergies and maximize the value in channel and in other channels. As with all of our services we also identify critical campaigns that are required to own your brand in the search engines.

Amazon CPC Management and Setup

Retailers selling direct to consumer on Amazon can utilize Amazon CPC in a myriad of ways. At sitejet we treat Amazon as a revenue channel but also as a marketing platform. Amazon CPC setup can be used to drive profitable sales through Amazon and increase brand and product awareness.

The reality is Amazon prime has over 90M subscribers, but it is very common for multiple family members to share their Amazon Prime account. Amazon has the largest reach in terms of audience size and that audience has a higher purchase intent. Working with sitejet we leverage both opportunities to drive significant growth and exposure on Amazon.com.

Competitor Analysis

Achieving the goal of increasing sales through any ad management program is based on casting a net to capture the demand for your products or services and acquiring market share from your competitors. Our team are experts in identifying opportunities to capture market share. Our strategies are tailored to the business and they are not isolated. Every channel we manage is managed to align and work in parallel with other channels regardless if we manage that channel or there is another partner. We are not only experts in managing these channels, we are also experts in working with other channel managers be it internally or another service provider.

Keyword Research

Identifying opportunities at a keyword and phrase level is an art. While there are several tools available to identify opportunities, the science and art that sets our service apart is identifying where to maximize those opportunities. As search volume for a term or phrase goes up, so does the cost per click. Our team members are trained to look at the return in each channel and identify which keywords should be worked across channels and which keywords function best on a return basis in a single channel. The end goal at sitejet is to capture market share in the SERPs for the keywords and phrases important to you utilizing all real estate opportunities in each channel.

Landing Page Analysis

Automated bidding software is an excellent way to manage mass keywords. Where it fails on a consistent basis is understanding the why. A keyword does not perform…the system lowers the bid unless an override is in place. Frequently bids are lowered against terms that have significant value to the business. Looking at all aspects of performance in Paid Search is critical to maximizing the channel. More times than not what we find is there is a pricing discrepancy in the market that needs to be addressed impacting all channels or there is a landing page issue that is preventing the conversion rate required to achieve the target ROAS. We work all angles with your team to improve conversion of landing pages which lifts conversion across all channels.