Business Intelligence & Data Analysis

A data-driven business requires a data solution that provides the information to inform decision makers. Data warehouse setup, KPI dashboards, advanced data analysis, and on demand reporting are tools we can provide companies of any size to level the playing field. Not sure where to begin, we can assist with a full business intelligence strategy for your business. Below are some of the core services we can provide on an as needed basis or as an ongoing service preserving continuity.

Lifetime Value Analysis

Every marketing channel is not created the same. Affiliates provide more orders than they do customers. Amazon is a source of orders from their customer. Lifetime value analysis is a service we provide that identifies the characteristics of the highest value orders based on engagement and lifetime revenue for acquired customers. Segmenting this data by acquisition source arms your marketers with the information they need to maximize their marketing budgets and refine their acquisition strategies.

Cost Per Order Analysis

Cost per order analysis seems fairly straightforward, but the reality is the expansion and growth of marketing channels creates overlap in impressions and expense. Our goal is to help you reach a point where calculating cash flow after marketing expenses is accurate and identify opportunities to minimize marketing expenses tied to each order. Over time this reporting provides insight into conversion metrics by channel and which channels are feeding your lower cost channels like email or SMS. The end result is high cash flow after marketing and higher gross margin.

Free Versus Paid Analysis

Where do I place my spend? Many marketers would say invest in SEO as that is the lowest cost acquisition channel. Most agencies would simply agree, take your money, and produce little to no results. Successful clients is our goal. We will analyze where the opportunities exist and provide short-term and long-term opportunity analysis. For channels already in operation, sitejet will perform a Paid versus Free analysis to look for opportunities to maximize the lower cost channels and create synergies to maximize the entire marketing mix.

Google Analytics Installation

Today the preference from Google is to setup Google Analytics alongside Google Tag Manager. We can assist with the installation, troubleshooting, goal setup, channel setup, and provide ongoing support for additional tracking required to support your business.

Upsell – Cross-Sell Analysis

Product recommendations are pretty much in place with most online retailers today. The most common issue though is most retailers are not aware if their product recommendations are actually working effectively. We can perform the analysis needed to help adjust product recommendations and provide assistance in customizing recommendations to include data points like gross margin, inventory position, product rating, and overall product satisfaction.