Affiliate Management

Affiliate networks are an excellent source for new leads and orders. At sitejet we always recommend companies launch an affiliate program before working with Paid Search or other paid channels. Affiliates work on a commission basis…you pay when you receive a lead and or an order. Sales from affiliates can be used to fund other marketing channels. See below how we can help you get started and keep your affiliate program growing.

Affiliate Program Setup

Launching an affiliate program is not quite as easy as it seems if the expectations are an immediate lift in traffic and sales. Existing relationships with the top affiliate websites is key. We can assist with analytics setup, onsite tracking, and selecting which network (LinkShare, ShareASale, or Commission Junction) is right for your business based on budget and other factors. Product feeds, banners, everything you need to begin we can assist with and or provide training for existing team members. Best of all, we can work with you to get onto the top affiliate websites prioritized based on the specific needs of your business.

Affiliate Recruiting

Recruiting affiliates requires a strategy that is tailored to your business needs. Growth is important but maintaining your brand narrative online is crucial. Affiliates have a single goal and that is to make money. An affiliate website owner is not always considerate of how you want to position your brand, and definitely is not concerned with long-term loyalty from the customers they send your way. At sitejet our goal first and foremost in everything we do is protect the brand. We recruit affiliates that are serving the direct needs of our client and thoroughly review new program applicants.

Affiliate Monitoring

Once an affiliate program is up and running, the most important activity in affiliate management is monitoring the affiliates. Affiliates that are not monitored will feed off of your brand, cannibalize sales from other channels, and exponentially increase your overall marketing cost across the entire marketing mix. Our goal with affiliates is to make the affiliate earn their sales. Bidding on keywords with the brand term in the keyword or phrase is one trick affiliates use capitalize on your brand efforts. We monitor for these policy violations and take corrective action on your behalf.

Affiliate Feed Management

Setting up feeds for affiliates is not a one and done event. Merchandisers can work with sitejet personnel to adjust commission rates based on merchandising objectives. Managing inventory overages and shortages can all be achieved by interactive feed management. Ongoing monitoring of feeds to make sure they are functional and providing actionable details back to the feed providers is how we keep your program in growth mode.

Affiliate Order Reconciliation

Reconciling affiliate orders can be very burdensome. Our goal is to make sure you pay only for successful orders. Monthly reconciliation to limit overcharges that are common is a service we provide all clients. Refunds and returns, unauthorized promotions, and or any order that was obtained through a violation of the affiliate policy we eliminate the network fees and commissions. A clean program provides more marketing dollars to spend in other channels where lifetime customer value is higher.

Affiliate Newsletters

Partnering with your affiliates is the best way to keep the program growing. The more your affiliate partners know about your business, the more targeted they can be in growing their referrals. Information on new products, sales events where their participation is desired are just some of the communications we can manage and or assist with to grow your program.