Establishing a mature email marketing program can be difficult with limited resources. The team at sitejet begins with reviewing and or assisting in the creation of a program design. An email program design consists of compliance with brand and style guidelines, identifying routine communication schedules, segmentation review, and individual email communication goals. Advancing the program design by defining missing communications, ineffective communications suffering from a poor open and click through rate, and aligning each communication to the goal.
Once program design is established, segmentation refinement, personalization, and ensuring that all of the technical components of the program are are reviewed to ensure there is a platform for growth. Details on our approach are below along with services we can perform on an individual or fully outsourced basis.