Email Marketing

Establishing a mature email marketing program can be difficult with limited resources. The team at sitejet begins with reviewing and or assisting in the creation of a program design. An email program design consists of compliance with brand and style guidelines, identifying routine communication schedules, segmentation review, and individual email communication goals. Advancing the program design by defining missing communications, ineffective communications suffering from a poor open and click through rate, and aligning each communication to the goal.

Once program design is established, segmentation refinement, personalization, and ensuring that all of the technical components of the program are are reviewed to ensure there is a platform for growth. Details on our approach are below along with services we can perform on an individual or fully outsourced basis.

Email Production

Producing an email that is readable and attractive in all of the core email clients is essential to a program. Our team can assist with building out individual emails on a custom basis, and creating templates for routine use. Best practices for coding are applied to promote clicks even when imagery was not downloaded automatically by the email client. A consistency review to determine if all emails are abiding by brand and style guides can be arranged to ensure consistent communication and brand representation.

IP Address Whitelisting

A beautiful email design cannot perform if the email is not delivered to the right inbox location for your customer. Our team can assist with IP priming activities for transitions to new email service providers (ESPs), and handling whitelisting requests with the ISPs. Recommendations as to how to avoid SPAM filters, and guidance or action to remove entries into SPAM databases are services we are more than happy to provide.

ESP (Email Service Provider) Setup

Domain Keys, DNS delegation, SPF records, customer list maintenance, and segmentation require multiple team members in your organization. A successful migration to a new email platform depends on an expert migrating these elements correctly the first time. A single error in the configuration and setup can set your email program back by weeks. Our team can handle all or some of these activities as needed to make sure you migrate flawlessly.

List Segmentation

Personalization begins at the email segment level. Sending the right communication to the right customer and suppressing communication that should not route to a customer is critical in a successful email program. Our team can assist in handling one-time requests for email list segments and setting up segments that are used on a recurring basis. Producing the data is not where we end our service. Team members are trained to return audience sizes to our customers to guarantee segmentation rules have not excluded too many subscribers and to QA the data to ensure the right segment was created. Our approach with all of our services is to deliver on time, and provide guidance or recommendations based on the request so that we function as an extension of your team. We care…so we double check our work.

Reputation / Bounce Management

Bounce management is one of the activities that is so easily bypassed. The issue though is as the bounce rate increases, your sender reputation declines. Eventually, mismanaging bounces can route your emails to SPAM or at worst be blocked all together by the ISP. Our team can assist in managing bounces to ensure they are being suppressed from future sends. We are here to make you money…and save you money. Sends that bounce back cost the same as a send that results in a customer engagement.