Tan-Luxe

TAN-LUXE was built on a single, striking question: if you can customize your makeup, why should your tan be any different?

Sitejet was brought in to replatform the existing site to allow the business to scale traffic during viral social marketing events and the Black Friday – Cyber Monday shopping season.

Scaling and Stability

Social posts can go viral and often the traffic spikes can be unpredictable. Sitejet rebuilt the website adding best-in-class performance optimizations along with a multi-layered caching solution with CloudFlare. The website maintained scale with peaks of traffic of 3.5M visits in a single day during a TikTok campaign.

Integrations with a Custom OMS

Website resources should always be focused on serving the customer. When complex integrations serving the business needs consume too much of the shared resources, the customer pays the price with an inconsistent experience. Sitejet architected an integration layer with a data warehouse  between the website and the business allowing for distribution of orders to multiple warehouses in the US and the UK. The same integration layer fed the ERP, CRM, and served data mining needs.

SEO Migration & Optimization

Optimizing Core Web Vitals, meta data, and implementing HREFLANG was just part of the SEO package that was added to the migration. Work was performed to migrate history from the prior platform passing equity to a new growth-focused URL structure and navigation.

AIO Focused Shopify Migration with a Design Refresh

As the landscape for commerce and product discovery changes, the brand website platform must adapt. Sitejet migrated TAN-LUXE to a new Shopify storefront configured with AIO features and positioned to enter the age of Agentic Commerce. A proprietary mix of technology updates and site structure updates paved the way for visibility across the AI platforms as well as search engines.