Real Techniques

Developed in close collaboration with professional makeup artists, the brand is driven by a clear mission: to take the guesswork out of finding the right beauty tools, so users can spend less time deliberating and more time perfecting their look.

A Facelift and Migration

Sitejet was brought in to work with the team on a new website design as well as migrating the existing website from WordPress to Shopify. The migration reduced complexity for personnel maintaining content and scaled a much improved user experience to support the marketing strategy.

Application Integrations

Sitejet specializes in third-party integrations. We have worked with most of the primary application providers for decades which translates into faster integrations done correctly the first time. Real Techniques required what we would call standard integrations and migrations with a new platform. We migrated Bazaar Voice reviews, integrated Salsify, Klaviyo, and the Google Tag Manager and Google Analytics platforms. 

SEO Migration Expertise

Sitejet personnel have been migrating websites for over 25 years and building best in class SEO programs since 1996. Brands spend years establishing their brand authority and digital reputation. A website migration can erase all of that effort if not completed correctly. Sitejet migrated every single Real Techniques URL to the new Shopify URL format to ensure no loss of history or equity occurred.