Switch

A B2B startup driven by Quadient a global leader in business automation and postal delivery services. Growth was stagnated by website issues which was also limiting organic exposure. Sitejet worked with the product team to redesign, refactor code, and execute on a content strategy to drive organic visibility.

400%+ Growth Year One

Switch was suffering from what we see all the time in the organic space. It is not what you know, it is what you can get done. The technical foundation and taxonomy for the website was limiting organic exposure. Sitejet assumed the web development responsibilities, defined the content strategy and plan, and the first year the business exceeded 400% growth in organic traffic.

200%+ Growth Year Two

High growth rates are often not sustainable unless the business expands their offering. In year two the company launched additional mail services and an API to allow developers to build apps to streamline mail services such as bulk registered mail and bulk certified mail. Sitejet created the content plan to leverage the new offerings and expand the keyword inventory driving traffic to the website.

Successfully Transitioned

The strong growth and demand was impressive and ultimately the decision was made to roll the business into the core Quadient service offering to leverage the strength of their reputation of delivering solutions that automate time consuming mailing operations.