SEO Management & Consulting

SEO is our specialty. Our agency and individuals have worked across several industries and our proprietary approach that begins with protect the brand, enhance the brand, grow the brand has been the basis of building sustainable growth programs. Check out some of our SEO case studies to see some of the work we have performed across a myriad of brands.

There are several agencies out there today…everyone can read about how to do SEO, but to put it simply…SEO is not about what you know, it is about what you can get done. SEO dominance is achieved when SEO is embedded in the organization’s processes efficiently. Our clients receive top of the line service and we build their expertise internally to ensure continuity.

Customer led, and placing a focus on Search Experience Optimization will put you well ahead of your competitors and place your company in the rare space of welcoming changes from Google instead of living in fear of potential impact.

Brand AND Company Protection

Few experts have been around to see all of the negative activity that plagued Google in the early days and how damaging they were for brands. Brand protection is the most important pillar in our program. It is easier to negatively impact a brand online than to elevate yourself above them. We know all the tricks and what to monitor for and we have the best tools in the industry to do so.

These tools along with tools we have built internally provide detailed reputation and sentiment monitoring and monitoring to verify that the use of AI tools by personnel have not inadvertently disclosed private company information. There are businesses already formed today that automate the search for company information and sell it to competitors or investors.

With every new technology there is going to be abuse. With Google it was five years before they were able to deliver their first real SPAM suppression algorithms. We should expect that the LLMs will struggle with this for the next few years with some making progress faster than others. During this time we must be diligent and perform housekeeping on negative LLM exposure.

If your expectations are not being met by your current personnel or agency, bring us in as a second set of eyes. Our team handles full service programs all the way down to solving a specific problem to get your team through an obstacle. All the while, we are aware of the sensitivities and we know how to manage through them. Managing a SEO program requires significant expertise across a wide range of disciplines. Mature SEO programs typically work with more than one agency.

Technical Foundation Building

Unlike other agencies, sitejet does not provide a canned audit report that lists out all the things you should be doing or need to get done. We have a saying. It is not what you know…it is what you can get done. Because we directly provide technology and full outsourced SEO and AIO services, we can not only identify all of the opportunities, we can handle the full execution or even train internal personnel.

How pages are structured and the technology to feed the LLMs with content and catalog information is completely different than SEO. Sitejet has both proprietary tools we use to increase ingestion in the LLMs and a technology package we deploy to increase crawlability, increase visibility, and automate the catalog feeds into the LLMs.

Sitejet provides robust accessibility compliance services. Our team not only teaches accessibility and has done so for over 15 years at the university level, we also have a blind designer on staff for manual testing. LLMs follow the same content structure requirements for markup. With expertise already in accessibility we automatically build content that is ready for the LLMs to fully understand.

Content Optimization

Most websites structure their content to serve the needs of Google. Over 20 years that has been the focus but sitejet has performed rigorous testing on not only how the LLMs crawl the content, but how they process and ingest content completely different than Google. LLMs like ChatGPT, Perplexity, and Claude perform passage based processing. 

Passage based processing is simply they evaluate each paragraph of content independently where as Google caches the entire page and determines which elements on the page it wants to use be it content, imagery, data, etc.. 

Sitejet developed a process for optimization that ensures SEO visibility improves while building AIO visibility. AIO still depends highly on search engine listings to identify their sources so settling for a tradeoff in SEO to achieve AIO is settling for lower visibility in both. 

Press Release Optimization

In many ways we are watching history repeat itself. In the early days of Google they struggled to build an infrastructure capable of crawling hundreds of millions of websites. The LLMs are in that same phase today, but with additional struggles to scale infrastructure just to support their language modeling systems. Understanding the challenge they face it is easy to understand why they source so information from Reddit. 

As of early 2026, ChatGPT is still sourcing 50% of their content from Reddit. The other 50% includes websites that have proven themselves as reliable sources, but are largely websites that have substantial authority like news websites. Sitejet can assist with optimizing press releases to increase mentions and ultimately send the signals to the LLMs that you should be one of their coveted sources.

External Content Marketing

Visibility in the LLMs begins with mentions, but mentions trigger less activities from the consumer. A citation provides the opportunity to obtain a website visit and a higher opportunity to become a prime source for the LLMs. 

Sitejet has been using External Content Marketing to build powerful backlinks for our customers for decades. We partner with content firms that have established relationships with thousands of providers and a team building new relationships daily. Our partnerships go back nearly 20 years. 

Publishing content externally allows you to target high authority websites who can essentially vouch for your website and help you increase your authority on key topics and prompts. LLMs require this external validation before trusting what you have published on your own website.