Dr. Scholl’s

​Dr. Scholl’s® is one of the most enduring names in personal care, with a legacy spanning more than 115 years in foot health. The brand holds the distinction of being the most trusted name in foot care — a reputation built over generations and still very much intact today.

Sitejet was brought in to overhaul the existing website, maintain compliance, improve SEO, and implement an A/B testing strategy.

WordPress & WooCommerce Overhaul

Sitejet began with extending the capabilities and improving the user experience after a new website launch. Speed optimization, accessibility compliance, privacy compliance software integration, and a Google Analytics upgrade were all required for the project.

Shopify Upgrade to Reduce Development Cost

WordPress and WooCommerce is a solid platform combination for brands that are just looking to have a solid web presence. As the business evolves into multi-channel commerce they quickly outgrow the platform and need an auto-scaling solution like Shopify. Sitejet migrated the website to Shopify, performed the SEO migration to retain history and equity, and added a more robust user experience to leverage the new capabilities. Lower operating costs, easier maintenance, and the elimination of manually scaling the website for peak traffic periods.

SEO/AIO Future Proofing

Long before the scramble other companies endured to adapt their websites to gain visibility in the LLM platforms and Google’s AI Overview, sitejet was ahead of the game by two years. Sitejet restructured and rewrote content, improved markup, added proprietary technology changes to improve LLM crawlability and ingestion, and produced high-quality, unique AEO/GEO focused content to aid the customer in retrieving answers while engaged with the website without the need to seek answers from external sources.