UpStack

The hosting and colocation facility concierge, UpStack was looking for a SEO partner with experience working with startups and a startup budget to improve their organic visibility.

Geo-Targeting to Cast a Wider Net

At the time of the engagment the demand for colocation and hosting facilities were at an all-time low. Many brands had migrated to SaaS cloud solutions without the need to self-host. Lower demand simply requires a creative strategy to cast a wider net. Sitejet focused on the global terms that businesses use to find facilities and then to cast a wider net we expanded that to include optimization against specific facilities located in the various cities and states. This resulted in massive organic growth used to power the launch of other marketing channels.