Rover

​Rover Group is a global platform dedicated to connecting pet owners with reliable, high-quality pet care services — built on the belief that pets are far more than animals; they’re cherished members of the family.

Rover was facing SEO challenges after an acquisition. Sitejet was asked to come in and supplement their existing agency and internal SEO team with an audit to uncover the root cause for the stagnation of the SEO performance.

Acquisition Evaluation

The timing of the performance stagnation aligned with an acquisition of a group of websites in Europe. Sitejet evaluated how the integration of those websites were handled and provided remediation steps to fill in the missing gaps to fully allow the business to take advantage of their digital presence expansion.

Performance – Core Web Vitals

In addition to the acquisition, the timing aligned as well with several updates Google deployed to measure user experience at the page performance level. This muddied the water in terms of identifying root cause and effect so sitejet audited the Core Web Vitals metrics across the website and provided an action plan for the tech team to bring the metrics in line with Google’s expectations.

A/B Testing Evaluation

Rover has a highly talented team of SEO employees as well as a solid SEO agency. Bringing in a second set of eyes with deep experience in Technical SEO was a courageous step demonstrating everyone was focused on the best interest of the business. Sitejet identified an issue is often overlooked which is the impact of A/B Testing on SEO. Working through the current testing strategy we found a simple resolution whereby the tests needed to be configured to exclude search engine bots from the test. This eliminated the fluctuation with SEO where the experience of key pages would change frequently during tests.