lululemon

Rather than taking a narrow view of health, lululemon has built its entire product and experience philosophy around a holistic understanding of what it means to truly thrive. Every decision, from how products are developed to how customer experiences are shaped, flows back to that central commitment to whole-person wellbeing.

Sitejet was brought in to supplement the internal teams by performing a detailed audit across the digital presence and building out a formalized content strategy to leverage onsite content in combination with their massive UGC content coming from their community.

Technical Foundation

As part of the detailed audit on the technical foundation, Sitejet uncovered user experience issues that were creating significant inconsistency. Multiple platforms were serving the digital presence and each platform suffered from their own performance limitations. Sitejet provided a detailed action plan to bring all of the platforms providing their experience up to par with Google’s expectation for a good user experience.

Disconnected Journeys

Community-based pages were providing a great place for lululemon customers to share their own stories and communicate with other customers. Sitejet provided an action plan that would make the journey more fluid when moving between community engagements and shopping. The addition of internal linking from their powerful community pages into their shopping categories improved traffic into the commerce pages.

Structural & Meta Data Improvements

The larger the web presence the more critical it is to have routine audits. Constant publishing to the website without a dedicated focus on optimization of both structure and content creates SEO debt over time. Sitejet provided a full action plan to bring the web presence up to date structurally and with full optimization as well as strategy for maintainenance ongoing.